Coming from a mostly social media and account management background, adjusting to my new role as a junior copywriter hasn’t been as simple as write, edit, approve.
However, I don’t look at a million edits and do-overs as a bad thing. As a matter a fact, I’ve noticed that I only truly get unhappy in a job when it’s not challenging anymore, because if I don’t encounter at least five obstacles every day, how could I possibly be learning?
For those new to the copywriting field, or even just a creative career, here are some things I’ve learned as I’ve navigated a new job with new responsibilities—and expectations.
You’ll Rarely Love What You Write
But, you’ll feel on top of the world when the client approves of it. I think as a writer you’re naturally prone to think that there’s always something that needs fixing. Especially when you’re a perfectionist, it can feel like nothing is ever quite where it needs to be. But it does get there—you just have to trust that your message has the meaning and value you need to sell whatever it is you’re trying to sell.
Your Best Ideas Rarely Come When You Want Them To
But when they do come, you’ll appreciate the process you’ve gone through to get to them. Something I think I’ll always struggle with is taking my time, not overanalyzing, and letting my ideas come to me naturally. When you’re in a creative field, the best ideas always come when you’re least expecting it. You need to constantly remind yourself not to force yourself to think, and to allow whatever thoughts you may have…come.
You’ll Doubt Yourself 99% of the Time
But for the 1% of the time that you do feel confident, it will be the best feeling in the world. As a writer especially, it can be frustrating to not have a guidebook that tells you exactly how to assemble your message. However, the self-doubt you encounter more often than not is what makes you a better writer. It’s the questions you ask yourself that bring you to the greatest ideas that develop into the most timeless campaigns.
You’ll Beat Yourself Up
But then you’ll get over it and start on a whole new project. While I’m no stranger to self-destruction, I try every day to not let things affect me to the point where I can no longer produce quality work. Will everything I write be award-winning? No. Am I okay with that? Absolutely—I have to be. At the end of the day, you are creating a little city of desire for your customer to live in. How you choose to construct this city is your choice, and therefore it’s your win…or loss. Own your mistakes. Take pride in your screw ups. They’re what makes you human (and a better writer).